Cookie Policy

In line with the provisions of the EU Regulation on general data protection 2016/679 (hereinafter “GDPR”), and with the National legislation Fabbrica d’Armi Pietro Beretta S.p.A. (hereinafter “Owner”), this page provides information about the cookies used by the website (here in after “Site”).

What are cookies and why we use them?

A cookie is a small text file sent to your browser and stored on your computer or any device used to access the internet, when you visit a website. Cookies enable web servers to store users’ browsing activities on a website.

Cookies can be stored permanently on your computer or other devices and have a variable duration (so-called persistent cookies), but they can also disappear when the browser is closed or have a limited duration (so-called session cookies). Cookies may be installed by the website you are visiting (so-called first-party cookies) or may be installed by other websites (so-called third-party cookies).

Cookies used on the website

  • Technical cookies
    Necessary cookies or technical cookies are strictly necessary for the functioning of the website and help the user to use its services and contents. Without these cookies, some operations may not be possible or would be more complex to perform and/or less secure for the user.

    • Navigation cookies
      The Owner uses navigation cookies to allow the user to surf the Site in a safe and efficient manner.
    • Functionality cookies
      The Owner uses functionality cookies for activities strictly necessary for a proper functioning of the Site.
  • Performance Cookie
    Third-party analytical cookies (which do not require end-user consent).
    In particular, the Owner uses Google Analytics platform to collect aggregate information on the use of the Site by the users and to track visit data (number of visitors, visited pages, time spent on the Site, etc). The Owner adopted tools in order to reduce and prevent the identification power of the cookies (masking of the IP address) and tools to avoid the matching of the collected information with other information that Google already knows.
  • Profiling Cookie
    Profiling cookies (for which the consent of the user is required) are aimed at understanding the interests of the user and offering a customized service, by sending advertisements in line with the preferences shown by the user while surfing the Internet.The Owner uses these cookies.

The characteristics of the cookies used on the Site are shown in the table below.

CookieNamePurposeFirst/Third partyDurationFurther information
cookie_notice_acceptedClose bannerIt stores if user closed cookie bannerFirst party6 months
wp-wpml_current_languageCurrent languageIt stores current user languageFirst partyUser session
_gaG. AnalyticsStatisticsThird party2 yearsPolicy
_ga_<container_id>G. AnalyticsStatisticsThird party2 yearsPolicy


How to modify cookie settings?

The user may object to the storage of cookies on the hard disk by configuring the browser so as to disable cookies. Below are the ways major browsers allow users to do so:

  • Internet Explorer
  • Chrome
  • Firefox
  • Opera
  • Safari

After such operations, however, certain functions of the web pages may not be properly executed.

Communication and dissemination of data

Data collected by using cookies may be processed by employees and collaborators of Fabbrica d’Armi Pietro Beretta S.p.A as persons in charge of the processing[2].

Furthermore, data may also be processed by the Owner’s trusted companies as Data Processors[3], on behalf of Fabbrica d’Armi Pietro Beretta S.p.A, as provided for in article 28 of the GDPR.

The list is constantly updated and is available, upon request, by sending a communication to the address reported below or an email to:

Personal data will not be disseminated.

Rights of the user

In relation to the processing of data, the user may exercise the rights set forth in Articles 15 to 22 of the EU Regulation 2016/679. In particular, user rights include:

  • Access to personal data;
  • Rectification of personal data;
  • Deletion of personal data, in the cases established by the GDPR;
  • Limitation on how the personal data is used, in accordance with Regulation;
  • Portability of personal data;
  • Object to the processing of personal data.

Furthermore, the user can lodge a complaint against the Guarantor for the Protection of Personal Data.

To exercise such rights, the user may contact the Owner by sending a communication in writing to the address indicated below or an email to:

Data Processor and Data Controller

The Data Controller is: Fabbrica d’Armi Pietro Beretta S.p.A., Via Pietro Beretta, n°18, 25063 Gardone Val Trompia (Brescia).

The user may contact the Owner by writing an email to


[1] As used herein, the term “in charge” means every “person who, under the direct authority of the Controller or Processor, are authorized to process personal data”, as provided for in Article 4, number 10 and 29 of the GDPR.

[2] As used herein, the term “Processor” means the natural person or legal entity, public authority, agency or other body which processes personal data on behalf of the controller.

[3] As used herein, the term “in charge” means every “person who, under the direct authority of the Controller or Processor, are authorized to process personal data”, as provided for in Article 4, number 10 and 29 of the GDPR.